The statement film from our New York 2025 campaign with Yonex USA.

It was one layer of a larger campaign that made Yonex's brand and retail space the anchor of the story. The goal was to deepen Yonex's investment in the city's tennis community and connect global tennis culture to the energy of New York.

Featured in It's Nice That.

Shot on set in New York, August 2025. Stills on Kodak 400.

Credits

Brand: Yonex USA

Studio: District Studio

Director: Samba

Producers: Samba & Derek Matar

Co-producers: Marquelle, Ryan Paganelli

DP: Derek Matar

AC: Peter Harrison

Gaffer: Rob DeCecco

Score: Alex Kozobolis, "They Seem To Be Part Of Us"

Edit, color & sound: Samba